With over 15 years’ experience in product management and delivery for financial services firms across the African continent, Brandon brings a wealth of experience to Freethinking’s Executive team.
Brandon’s passion lies in establishing digital product management capabilities for our clients – helping them to tackle the demands of the modern digital era, and create exceptional product experiences for their users.
By coaching teams, connecting different business areas, and forming product councils and centres-of-excellence, he helps to align product thinking with the client’s broader digitisation ambitions.
A proud family man, Brandon emphasises the importance of carrying through these same family values into the professional realm – focusing on mutual respect, understanding and empathy, and as the only ways to truly address complex business challenges.
In taking this collaborative approach, he applies principles of Product Triads, Agile and DevOps, tailoring them to the unique needs of each client. The biggest successes, he believes, come from a shared purpose, as teams rally together, all the way from product concept through to final delivery and continuous iteration in the market.
As the realm of product management undergoes rapid, exciting change, Brandon enjoys coaching young South Africans to build the next generation of digital products, translating their energy and ideas into innovations they can take to a global stage.