Staying away from created and manipulated images enables the projection of authenticity, which is one of our key Brand personality traits. Created and manipulated images are very often not public domain, which means they have to be purchased. Most of the imagery selected for our Brand and that Freethinking will provide you with was acquired under CC0 1.0 Universal (CC0 1.0) Public Domain Dedication. This means that the person who associated a work with this deed has dedicated the work to the public domain by waiving all of his or her rights to the work worldwide under copyright law, including all related and neighbouring rights, to the extent allowed by law.
You can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission.
That being said regarding modification, in terms of usage for our Brand, images should be kept with their original colour and composition. Cropping of images is permitted insofar as it does not detract from the visual impact or concept of the image and backgrounds may be extended in order to allow use in very wide or tall contexts. This work should, however, be ‘invisible’ and no obvious manipulation evident.
Please be aware:
a) Imagery depicting identifiable persons, logos, brands, etc. may be subject to additional copyrights, property rights, privacy rights, trademarks etc. and may require the consent of a third party or the license of these rights – particularly for commercial applications. As far as possible, keep images that depict any of the above for internal use only.
b) Images and Videos may not be used in a way that shows identifiable persons in a disgraceful light, or to imply endorsement of products and services by depicted persons, brands, and organisations – unless permission was granted.