This photograph is responsible for the long-term effect of having a planet for future generations, to not just survive on, but thrive on.
It is this profound ability to change the perspective of many that inspired Freethinking’s Brand story.
As Freethinkers, we strive to see things both for what they are and for what they could be, from as many perspectives as possible in order to manifest the best outcome for all involved, along with the ability to articulate these perspectives as powerfully and to as great effect as the photograph ‘Earthrise’.
There are countless such moments and stories tied to humanities’ exploration of space. The very act of leaving behind the familiar, to venture out into uncharted territory, to lead not only a small group of people but a world of nations.