ABOUT US

We’re problem diagnosticians and solvers that offer value-driven design through business-oriented thinking.

We’re for all people. We’re for fairness and ethical business. We’re for shared value. We’re for the trailblazers and the revolutionaries, the thinkers and the innovators, the disruptors, the creatives, the challengers. We’re for good, for the betterment of our world and the future. We’re for the collective. We’re for you.

 

OUR PURPOSE

Good before profit

Our purpose is to put doing good before chasing profit. It is to tackle the problems that are more than just that of an organisation. We set up the way we operate to enable us to take on societal problems. Through the thought leadership of outstanding individuals in our team, we leave an indelible mark on people and society. This does not mean that we don’t believe in making profit – we don’t believe it should come at the cost of people, society and the planet. We believe in ethical business.

We always remain humble in knowing what we can change and handle whatever comes our way with quiet competence. We are driven by genuine intent to do good by doing what’s best because the business provides us with what we need to rise.

Reflective shape in landscape

WHAT WE DO

Underpinned by deep financial services expertise, our diverse team of specialist consultants span design, user experience (UX), strategy, product management, analysis, architecture and transformation enablement.

With twelve years of experience in the financial services industry, we have vast expertise in all aspects of banking with recent expansion into insurance. We embed this expertise in each practice with specialists available to augment as required. Our passion is to understand the impact of environmental changes on the industries in which we operate and reflects in our specific focus on future technology and its propensity to enable and disrupt our focus industries.

DESIGN

For us, design is a way of thinking about identifying and solving problems. Our approach is unique in that it recognises the inherent limits of Human-Centered design to solve big systemic issues we face as a society. 

Our diverse crew is driven by mastery, and they’re highly skilled in forward-thinking design theory and practice that uphold our purpose and is crafted to bring you the absolute best.

Our services are cross-functional, integrated and end-to-end. We offer deep expertise across multiple industries in business strategy, advisory services and transformation through design ways of thinking. This means that our solutions are problem appropriate and that our baseline beats their gold standard.

STRATEGIC DESIGN

We apply future-oriented design principles to increase your organisation’s innovative and competitive edge.

DESIGN STRATEGY

We find ways to bridge the gap between the business of design and the design of business.

WORKSHOP DESIGN AND FACILITATION

We use proven design methodologies to objectively guide your teams collaboratively toward goals, solutions and resolutions.

DESIGN AT SCALE

We use our deep knowledge and expertise in building integrated design teams to embed and integrate design across teams in your organisation and/or to establish a central design capability that rapidly matures for maximum return on investment.

DESIGN OPERATIONS

We mobilise and advance people, processes, and craft to amplify design’s value and impact at scale.

DESIGN SPRINTS

Our design sprint is an intense 5-day process for answering critical business questions through research, design, rapid prototyping, and testing with your teams and customers.

SYSTEMS DESIGN

We use the systems design process of defining the architecture, modules, interfaces, and data for a system to meet specified requirements. Systems design can be seen as the application of systems theory to product development.

SERVICE DESIGN

We design services by planning and organising people, infrastructure, communication, and services’ physical components to improve interaction quality between service providers and their users.

DESIGN SYSTEMS

We design and implement design systems to enable design at scale. A design system is a collection of reusable components, guided by clear standards, that can be assembled to build any number of applications.

We implement design systems to fit your businesses needs, whether you need a guerrilla design system to see value first or a fully centralised or distributed system dependent on your brand’s architecture.

PRODUCT DESIGN

We use an iterative design process to define innovative solutions for functional problems and deliver them to your target market to meet demand.

  • Design sprints
  • User Experience Design (UX)
  • User Interface Design (UI)
  • Interaction Design (IxD)

EXPERIENCE DESIGN

  • Customer Experience Design (CX)
  • Learning Experience Design (LXD)
  • Patient Experience Design

IMPLEMENTATION CONSULTING

We provide top design talent to integrate with your project teams or full design teams to deliver on projects.

THOUGHT LEADERSHIP

GET IN TOUCH:

011 325 0326
info@freethinking.co.za

PHYSICAL ADDRESS:

Grosvenor Gate | Ground Floor
Hyde Lane Office Park
Hyde Lane
Hyde Park
2194

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