About Us
We’re for all people. We’re for fairness and ethical business. We’re for shared value. We’re for the trailblazers and the revolutionaries, the thinkers and the innovators, the disruptors, the creatives, the challengers. We’re for good, for the betterment of our world and the future. We’re for the collective.
We’re for you.
Our Purpose
We’re a purpose driven business, and our purpose is to do good before chasing profit.
Our Mission
We’re dedicated to creating shared value.
Our Approach
Our approach is unique, powerful and proven. Our baseline beats their gold standard.
What We Do
For us, design is a way of thinking about identifying and solving problems. Our approach is unique in that it adopts Human-Centered and Society-Centered design principles to solve significant systemic issues we face as a society.
Case Studies
Reimagining Onboarding Managed Funds With Service Design
Freethinking was approached by Telkom, a prominent South African telecoms provider to rapidly investigate, ideate, design and build working "proof of concept" (POC) digital solutions to challenges they were facing in their call center customer interactions.
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Conversational AI And Smart Robotics
Freethinking was approached by Telkom, a prominent South African telecoms provider to rapidly investigate, ideate, design and build working "proof of concept" (POC) digital solutions to challenges they were facing in their call center customer interactions.
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Reimagined Corporate Design Strategy
We performed a strategic review of design and proposed a practical roadmap to implement a robust, modern internal capability rapidly. The augmented capability aims to close the experience gap and deliver design services to project teams.
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Implementation Of A Design System And Culture
Under the organisation’s leadership, a team of Freethinkers started the process of developing and implementing a design system. Today, the design system is a core element of the design and development process.
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Live your purpose with a crew that’s in it to do good. We tackle the big problems we face as citizens of Earth in a way that will make your future-self proud.
