At Freethinking, we believe in putting people first, this means that our employees and our clients are our number one priority. With news breaking constantly about COVID-19, we have enabled all our office staff to work from home and business will continue as usual, remotely. Acknowledging the crisis responsibly, is one way we continue to show appreciation for those who make Freethinking possible.

Should you be unable to reach us via our office number, please contact the relevant Freethinker directly via email or mobile phone or email: info@freethinking.co.za

Please refer to gov.za/coronavirus for information, government regulations, lockdown procedures, governement press releases and more. 


Freethinking is one of South Africa’s leading strategic partners for Financial Services. Our ever-growing team of subject matter experts boasts one of the largest and diverse design contingents in Africa. We believe in actualising change in a way that matters. and our team of consultants take an innovative approach to tailor solutions to complex business problems.

Be it transformative work – shaped by technologies, strategies, market shifts and insights – or leveraging our consultants” extensive industry and subject matter experience, we can work with your business to achieve goals of simplicity, transformation and competitive advantage – guided by our principles of intimate partnerships and human-centred design.


Underpinned by deep financial services expertise, our diverse team of specialist consultants span design, user experience (UX), strategy, product management, analysis, architecture and transformation enablement.

With twelve years of experience in the financial services industry, we have vast expertise in all aspects of banking with recent expansion into insurance. We embed this expertise in each practice with specialists available to augment as required. Our passion is to understand the impact of environmental changes on the industries in which we operate and reflects in our specific focus on future technology and its propensity to enable and disrupt our focus industries.



Great customer experience is more than just a beautiful interface or system. With one of the largest design practices in Africa, we can seamlessly blend capabilities such as Service Design and User Experience to create optimal experiences that delight customers and engage employees while generating revenue for businesses.



Traditional disciplines that rely on centralised control struggle to adapt 10 new ways of working. By enabling analysts with functional architectural skills and systems thinking, we can bridge the gap between architecture and delivery allowing flow while staying true to the long-term vision.



Through a focus on customer needs, product requirements and business want – we can align the different disciplines of the organisation to deliver the right product feature sets consistently. Paying attention to critical goals, a good organisational system (leveraging strengths and prioritising work) generates appropriate responses to the job at hand, resulting in effective and efficient teams delivering value to both the client and customer.



Organisational transformation needs to align with the reskilling revolution which is requiring us to build our competences in both creative and emotional intelligence. This shift in mindset enables fundamental transformative change to be baked into the effectiveness of people within the business and allows them to integrate it into their daily lives. Through observation, curious questions and deep listening, we focus on understanding real problems to be solved and tap into the human potential to drive ownership of the solution and future state.



Increasingly, the impact of new technologies and challenges to the traditional incumbents is seen in the industry. We work closely with industry and technology experts to stay current, advise and assist customers with the application (and many times, the non-application) of blockchains, robotics, various use cases for machine learning and Al solutions or other technologies that may fundamentally improve or impede a business.


“The Freethinking team has been instrumental in assisting our organisation to manage the change, business readiness, organisation performance and communication required to realise our group digital platform vision. Freethinking has deployed an integrated change team to great effect, successfully supporting the new ways of working required to ensure our digital product organisation is a source of sustainable competitive advantage.”

South African Banking Sector



011 325 0326


Grosvenor Gate | Ground Floor
Hyde Lane Office Park
Hyde Lane
Hyde Park