team freethinking

Freethinking wins at Design X Social 2021

In Blog article by Freethinking Business Consultants

We’re proud to announce that our team won two out of three awards in our category – Businesses and Enterprises – at Design X Social 2021.

These include the Best Design and People’s Choice awards.

We identified this challenge in alignment with our purpose, Good Before Profit, and our team did not disappoint in delivering a solution born out of our unique approach that can address systemic problems like the one outlined for the DXS21 Global Innovation Challenge – “Are we ready for the next wave?”


Teams of three to five members were tasked to develop innovative solutions that address our global readiness for the next wave of the pandemic.

“The 2nd wave has inflicted such widespread pain and exposed the vulnerability of nations like India and Brazil. Whatever measures were taken during the first wave proved to be stopgap lacking foresight.”


“In today’s connected world, everyone is empowered to influence a positive change. People from any domain and from any walk of life, passionate about bringing social change are encouraged to take part in this challenge.”


  1. Problem Identified
  2. Design Innovation
  3. User Experience`
  4. Design Process
  5. Impact on Society
  6. Sustainability
  7. Practicality and Business Viability


Our team of four set about identifying and solving an urgent problem that answers the question and theme of the challenge.


Problem Identified:

How might we sustain a high level of medical care during future waves of Covid-19 when the front line depends on the severely pressured and depleted mental physical health of healthcare workers worldwide?

Design Innovation:

By providing mental health support for healthcare workers and actively reducing their daily load, our solution will improve their mental and physical health and equip them to face the next wave better. Enabling people’s inherent altruism to rally practical support for healthcare workers leveraging gamification, community, and social concepts will take ethical design to a new level, providing a unique community engagement platform based on shared benefit.

Impact on Society

Supporting front-line workers cannot be viewed as a single event or wave concept. All front-line workers continue to bear a higher burden of impact from health pandemics. They put themselves directly in the path of attack – and are expected to do so without question while also dealing with lifestyle, family, and other societal impacts imposed on the populations they form part of.

By sharing the load of support, recognition, and veneration amongst communities, organizations, and industries in their environment, there is no single pressure point of burden, rather from individuals in simple acts of care and support through to major corporations providing broad-based benefit, access or concessions.

Our solution provides value for all participants, an exceptional experience, and speaks to the basic human needs of caring and being cared for. By understanding these fundamentals, we address the ecosystem participants’ emotions and core desires, creating sustainability on all dimensions.

Future Development

We intend to develop this solution, and with this sustained system, we can also have a mechanism for real support readily available to frontline workers in other disaster situations. This goes beyond an application in healthcare and can change how we respond to disasters or crises.