After Absa bank separated from Barclays Group, they took advantage of the opportunity to rebrand and better represent their customer base. As part of a swift and expansive roll-out, the banking cards had to be rapidly redesigned. Freethinking consultants were brought on for six sprints to deliver a new continuum of retail and business banking cards, as well as implement a strong customer-centered design practice.
MTN Next Generation
To help them keep the promise of a connected Africa, MTN requested a complete redesign of their self-service mobile app. This required a deep understanding of the needs of the users, solutioning for those needs and creating functional features that would be translated into meaningful experiences. Bright, illustrative interfaces makes the app experience not only functional, but also delightful to use. Combined with analytics, the teamsā initiatives ensured features that work to continuously solve user problems in multiple African countries.
