By Julie Robinson, Consultant at Freethinking As in many other industry verticals, our clients in Financial Services must navigate through an era where digital technology is rewriting the rule book …
Taking a Design Thinking approach to event organising
By Inez Patel, UX Designer at Freethinking Business Consultants ‘We can only ever deliver what we know’, or so the saying goes. When I was given the opportunity to head …
Behaviour in Big Data: the smarter way to target your customers
By Rob Smith, Data Analyst at Freethinking It’s barely 6 am, and I’ve already received three SMSes letting me know I ‘qualify’. If the messages themselves weren’t so blatantly spammy, …
Ethnography, Anthropology and the need to think more deeply about UX Design
By Kate van Niekerk, Content Strategist at Freethinking A story has been told (in various forms) that in the early 1950s, there was a malaria outbreak among the Dayak people …
10 steps to usability testing success
By Olwethu Qwabe, Researcher at Freethinking Over the past decade or so, we’ve seen the rise of connected, smart devices and other digital technologies that entirely reshape the way consumers …
From transaction to conversation
A radical new approach to digital banking interface design By Damian Stephens, UX Design Consultant at Freethinking In 2001, I wrote an article for Design Indaba magazine called, ‘Networked culture …
Mastering your Craft : The 4 most overlooked skills of a modern Digital Designer
As more and more consumer services and products become digitised, repurposed as apps, and displayed on our smartphones, the corporate demand for UX/UI designers continues to escalate at a rapid …
Content with no strategy?
Designing digital products with a content-first mindset By Hayley Komen, Consultant at Freethinking Ask a South African what ‘content strategy’ is. Chances are, they’ll say it’s got something to do …
Lessons in innovation from the African Continent – a sign of things to come?
By Dave Glazier, Consultant at Freethinking Last week the Kenyan government announced that it had laid the foundation stone for what’s to become Africa’s tallest building – the 900 feet, …
Building on Legacy Thinking by Design
By Diego Snayers, UX Designer at Freethinking Picture this: it’s World War 2, and a specific company (which in military terms, is made up of about 200 people) has successfully …
