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10 steps to usability testing success

In Blog article by Freethinking Business Consultants

By Olwethu Qwabe, Researcher at Freethinking Over the past decade or so, we’ve seen the rise of connected, smart devices and other digital technologies that entirely reshape the way consumers …

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From transaction to conversation

In Blog article by Freethinking Business Consultants

A radical new approach to digital banking interface design By Damian Stephens, UX Design Consultant at Freethinking In 2001, I wrote an article for Design Indaba magazine called, ‘Networked culture …

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Content with no strategy?

In Blog article by Freethinking Business Consultants

Designing digital products with a content-first mindset By Hayley Komen, Consultant at Freethinking Ask a South African what ‘content strategy’ is. Chances are, they’ll say it’s got something to do …